Dedicated locality research platform
Dedicated locality research platform
Enter your email address and you will receive
a link to reset your password
Leading home furnishing manufacturer D'Decor, one of the world's largest producers of soft furnishing fabrics, has revealed a new brand, Sansaar, focused on sustainable and minimalist design. D'Decor has partnered with Bollywood superstar Ranveer Singh as the brand ambassador for Sansaar. This launch marks a significant shift for the company, emphasising conscious living and eco-friendly practices.
D'Decor's decision to partner with Bollywood superstar Ranveer Singh as the brand ambassador for Sansaar goes beyond marketing. Celebrity endorsements can be a powerful tool for influencing consumer preferences. Singh, known for his vibrant personality, adds a touch of star power to Sansaar's message of sustainable living. This resonates with a growing segment of homebuyers seeking not just aesthetically pleasing spaces, but also homes that align with their environmental values.
Sansaar offers a curated collection of soft furnishings - curtains, upholstery, bedsheets, rugs, blinds, and wallpapers - that prioritize quality craftsmanship and minimalist aesthetics. This focus on clean lines and timeless design aligns perfectly with the growing demand for functional and sustainable homes. Imagine a sleek, modern apartment with floor-to-ceiling windows adorned with luxurious, ethically sourced Sansaar curtains. Sustainable furnishings not only elevate the space but also contribute to a healthier living environment, a key selling point for developers targeting eco-conscious buyers.
D'Decor is a world leader in home furnishing fabrics. The company boasts a production capacity exceeding 100,000 meters of fabric per day. They employ over 3,500 people and have a network of over 150 D'Decor Blinds galleries across India. D'Decor's commitment to quality and sustainability aligns perfectly with Sansaar's mission to create beautiful and eco-conscious home spaces.
This trend of celebrity endorsements for sustainable home furnishing brands extends beyond D'Decor and Sansaar. Actresses like Deepika Padukone (collaborated with Pottery Barn for a bespoke home decor line) and Twinkle Khanna (brand ambassador for Kohler) have previously lent their star power to promote sustainable design choices. Likewise, actors Akshay Kumar (Kajaria Tiles) and Anushka Sharma (Shyam Steel) have endorsed building material brands that prioritize responsible manufacturing. By associating themselves with sustainable home decor and building materials, these celebrities influence millions of fans and encourage a shift towards a more mindful approach to living spaces. This, in turn, translates to a growing demand for real estate that prioritizes sustainability, not just in terms of materials and construction practices, but also in creating spaces that are designed to be functional and integrate seamlessly with eco-conscious furnishing choices.
Sansaar's launch, along with the growing involvement of celebrities in promoting sustainable home decor brands, signifies a significant shift in consumer preferences and real estate trends. As both homebuyers and developers become more environmentally conscious, the future of real estate lies in creating spaces that are not only aesthetically pleasing but also built and furnished with sustainability in mind. D'Decor's commitment to quality and mindful living, echoed by the choices of these influential celebrities, paves the way for a future where beautiful homes and a healthy planet go hand in hand.
Propscience is India’s dedicated property news portal. We cover the latest events, news, trends, deals, new launches and more.
All our services and tools are completely free of cost and available 24X7!
