Wyndham Hotels plans expansion into India's growing branded residences market

Wyndham Hotels is expanding into India's branded residences market. By 2025, the company aims to have at least five branded residential projects operational across major Indian cities. Dimitris Manikis, President of Wyndham for Europe, Middle East and Africa, explained their plans.
Wyndham has seen success launching branded residences in Asia, the Middle East and Africa. Manikis believes there is strong potential for this model in India as well. He highlighted that security, safety, health and unique experiences are top priorities for consumers today. Brands can provide assurance on these fronts by implementing their standards and measures, making branded residences an attractive investment option.
Following successful launches in Central Europe, Wyndham views India as their next promising market for branded residences. Manikis noted the large number of new buildings and residents in cities like Bengaluru, demonstrating growing demand. Wyndham's initial goal is to have five projects open by the end of 2025.
The company will focus first on major metro areas like Bengaluru, Mumbai and Delhi. However, it also sees opportunities in tier-2 cities and is exploring locations such as Chennai. Wyndham is also interested in branded residences and holiday homes in tourism destinations like Goa. It plans to start in more established areas and consider expanding further.
Wyndham is very optimistic about India's potential not only for branded residences but also overall hotel development and tourism growth. With a strong pipeline of projects in place, Wyndham is confident about India?s prospects and is set to capitalise on the growing demand for branded residences and hospitality services in the country.
The branded residences market in India has seen significant growth, with international hospitality, lifestyle and fashion brands entering this niche segment. According to research by SKYE Hospitality, a hospitality consulting firm, India has over 2,300 branded residences, accounting for almost 10% of the estimated global supply of 26,000 units.
Globally, the branded residences market is growing at 12% annually. This growth is driven by the rebound in prime property markets, rising numbers of high-net-worth individuals, and the desire to own luxury assets. This upward trend is seen across major regions like North America, Asia Pacific and the Middle East.
In India as well, the branded residences sector is expanding rapidly in line with global trends, says Ankit Kansal, Founder and MD of SKYE Hospitality. Over 40% of Indian supply is concentrated in Delhi NCR, with other top markets being Mumbai, Bangalore and Pune. Buyers are attracted by assurances of quality from renowned brands, access to high-end amenities, state-of-the-art designs, and prospects of good rental yields and appreciation.
Branded residences mainly follow two models - licensing a brand name for a fee, or a brand partnering with a developer to manage facilities. The latter allows brands to diversify revenue streams through management contracts. Developers also benefit from unique positioning and premium pricing by working with brands. Brands earn licensing fees while diversifying their businesses.
Many international brands have entered this sector, including hospitality leaders like The Leela, Four Season, Oberoi, Trident, Grand Hyatt, Yoo, Trump Towers, Versace, Mariott as well as non-hospitality names. In terms of the aggregate value, the overall Indian market is valued at INR 22,800 crores, with Delhi NCR accounting for INR 11,000 crores.

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