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Wyndham Hotels & Resorts is purposefully expanding its presence in India by developing hotels around important highways and airports, benefiting from the country's strong infrastructure developments. Dimitris Manikis, President of Wyndham (EMEA region), presented this project at the HICSA 2024 event. Wyndham is the world's largest hotel chain, with 9,200 properties worldwide. Wyndham intends to recreate its successful European model, which includes hotels with electric vehicle (EV) charging stations and food plazas along highways, in India.
Manikis stressed the significance of finding suitable partners to lead the development of these highway-based properties throughout India. Currently, Wyndham operates 60 hotels in South Asia, with a strong presence in India and a few locations in Nepal and Sri Lanka. These hotels use well-known names like Ramada, Wyndham, Howard Johnson, and Days Inn.
The business has launched its Trademark Collection by Wyndham brand with the establishment of The Earth Hotel, a 57-room resort in Amritsar. This expansion is part of Wyndham's larger goal to serve the mid-scale category in India, capitalising on the country's expanding middle-class population and economic development, which feeds both domestic and outbound tourism.
Manikis was optimistic about India's hospitality business, predicting a prosperous 2023 with a 10% increase in occupancies and a 15% increase in revenue per available room (RevPar) across Wyndham's facilities in the nation. He emphasised a 10% increase in loyalty program participation, which is consistent with global trends. Looking ahead, Manikis views India as an important source market for Wyndham over the next five years, driven by the country's economic growth and rising travel demand.
Despite the competitive situation, Manikis remains optimistic about Wyndham's prospects in India, stating that there is plenty of potential for various competitors to prosper in the marketplace. Wyndham intends to strengthen its relationship with travel partners in order to capitalise on inbound travel prospects and solidify its position in the Indian hospitality market.
The decision to grow along India's highways and airports is consistent with Wyndham's global goal of providing easy and accessible lodging to travellers. Wyndham seeks to improve the overall visitor experience by integrating hotels with key amenities such as EV charging stations and restaurant services, while also capitalising on the increased demand for premium lodging in transit areas.
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