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Birla Estates Pvt. Limited, the Aditya Birla Group's real estate branch located under Century Textiles and Industries Limited, has opened a show apartment in Silas, the New Signature Tower, at Birla Niyaara in Worli, South Mumbai. The demonstration apartment was officially unveiled as part of a stunning event that included a thrilling aerial act inspired by building site structures, exhibiting enhanced living at Mumbai's next iconic landmark.
Birla Estates worked with specialised partners from the UK and USA to produce a first-of-its-kind 180-degree curved LED panel immersive consumer experience. The incredible campaign was carried out using AI and CGI technology.
K.T. Jithendran, MD & CEO of Birla Estates, expressed enthusiastically that at Birla Estates, they believe in creating experiences that improve your quality of life. This one-of-a-kind show demonstrates what they provide our homeowners. Their new flagship tower, Silas at Birla Niyaara, will become an iconic landmark in the city's skyline, setting a new standard for luxury and style. Silas personifies Birla Niyaara's ultra-luxury lifestyle. Each property in the new trademark tower delivers an unrivalled feeling of grandeur, taking the luxury appeal to new heights.
The inaugural event, which featured Neelam Kothari Soni, Maheep Kapoor, Seema Sajdeh, Bhavana Pandey, and Orry, among others, was nothing short of spectacular. Live performers captivated the audience with a breathtaking spectacle that celebrated the soul of this historic venue.
Silas, the New Signature Tower at Birla Niyaara, is precisely designed to capture the grandeur of its surroundings, providing residents with spectacular vistas that improve their living experience. Birla Niyaara, which spans 14 acres, is expected to be one of the largest integrated complexes in Worli, Mumbai's most desirable neighbourhood. The project offers LifeDesigned residences with best-in-class services, modern facilities, and world-class design, exemplifying the Aditya Birla Group's illustrious tradition.
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