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Housing.com, the leading real estate platform in India, has unveiled a new AI-driven price trend engine, marking a significant development for homebuyers. This innovative feature employs machine learning (ML) and artificial intelligence (AI) to provide users with crucial pricing data and insights, empowering them to make informed decisions when buying, selling, or renting properties. This not only equips users with a comprehensive market view but also guides them towards making confident property decisions. Initially to be introduced in Mumbai, Gurugram, Bengaluru, and Hyderabad, plans are underway to expand this service to other major cities. This would set a new standard in online real estate search across the country.
At the core of this launch is Housing.com's proprietary algorithm, which offers not only current market prices but also a detailed analysis of price movements over the past 2–3 years. This tool provides users with an in-depth understanding of price dynamics in specific neighbourhoods and developments. By allowing comparisons with adjacent areas, it enables users to predict price appreciation and identify optimal times for property transactions. Additionally, it assists consumers in aligning financial planning and budgeting with their home purchasing timelines.
Dhruv Agarwal, the group CEO of Housing.com, Proptiger.com, and Makaan.com, underscores that this initiative is representative of an unwavering commitment to delivering superior consumer experiences. In the current dynamic tech environment, AI has become fundamental to driving innovation across sectors. The incorporation of AI and ML is not merely an option for gaining a competitive edge, but a strategic imperative. AI transforms our interactions with the world.
Sangeet Aggarwal, the Head of Product & Design at Housing.com, Proptiger.com, and Makaan.com, emphasizes the crafting of a solution that bridges technology with real estate. With the introduction of the AI-enabled Price Trend feature, Housing.com reaffirms its position as an innovator in the real estate domain, offering invaluable market insights to users and transforming the approach to property transactions. The engagement of over 2 million users during the pre-launch phase serves as a testament to Housing.com’s commitment to solving key consumer problems.
Established in 2012 and acquired by REA India in 2017, Housing.com has become one of India’s leading prop-tech platforms. It serves homeowners, seekers, landlords, developers, and brokers with a wide range of listings, including new and resale homes, rentals, plots, commercial spaces, and co-living spaces nationwide. Housing.com offers unmatched services including advertising, marketing, sales solutions, personalized search, virtual viewing, AR&VR content, home loans, DIY services, and post-transaction support for consumers.
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