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US-based Wyndham Hotels & Resorts plans to introduce its European brand Vienna House in India mid-next year. By 2025, the hotel company plans to have 100 hotels in India. The Vienna House brand aims to attract India-bound foreign tourists, leveraging the Wyndham Rewards programme. Last year, Wyndham acquired the Vienna House brand from Berlin-based HR Group. The acquisition of the brand added 28 hotels in Germany alone, further cementing Wyndham’s foothold in one of its largest European markets with 120 franchised hotels and more than 19,000 rooms, while also expanding across surrounding countries. Wyndham has 60+ hotels with over 5,333 rooms operational in India. It has 35 hotels with over 3,116 rooms under development, operational in 36 cities in India. They had 42 hotels before the pandemic and are seeing steady growth in India, adding 24 more over the next three years. Globally, the company has approximately 9,100 hotels across 95 countries on six continents. Wyndham operates a portfolio of 24 hotel brands. In India, it has 8 brands like the Wyndham, Ramada, Ramada Encore, Hawthorn Suites, Howard Johnson and Days Inn. Unlike other hotel management brands like Hilton or Hyatt, Wyndham operates on a franchise model where it signs agreements with hotel asset owners. These owners can operate their hotels under the company’s brand name and use its technology capabilities, distribution and marketing systems in exchange for a royalty fee. The expansion plan largely focuses on broader distribution beyond major cities, emphasising tier two and tier three cities, aligning with current infrastructure development. Key areas include religious and wellness tourism, with strategic positioning at significant pilgrimage sites. This multifaceted approach aims for sustainable growth, emphasising regional expansion, cultural tourism, global outreach, and diaspora connections over the next five years.
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