ASBL LOFT’s unique design strategy propels them to INR 500 crores in flat bookings

In a phenomenal achievement, ASBL, a thriving real estate company, has secured flat bookings worth an impressive INR 500 crores within just a month of unveiling its latest project, ASBL LOFT. Situated in the bustling financial district in Hyderabad, ASBL LOFT has rapidly risen to prominence, particularly among IT professionals. It is seen as one of the freshest residential gated communities.
The project's design philosophy takes inspiration from the triumph of mixed-use developments in urban centres like Barcelona, Singapore, and New York. Its central emphasis lies on enhancing walkability and fostering social interactions, thoughtfully ensuring that vital 'practical luxury' amenities are accessible within just 100 steps from each flat. The project consists of 3BHK units, replete with innovative features such as roomy outdoor balconies and a grand entrance experience. This unique blend of opulence and utility has resonated profoundly with discerning homebuyers.
One of the standout features of ASBL Loft is its Pre-EMI offer, a financial boon for homebuyers. This scheme ensures that customers receive monthly interest on their home loans, reimbursed during the construction phase of Loft, effectively alleviating their financial burden.
A collaborative study conducted with Kantar revealed the most critical lifestyle needs in contemporary living, categorizing them into several factors like home space experience, active lifestyle, work-friendly communities, and access to childcare facilities. ASBL Loft's design philosophy is meticulously tailored to encompass these fundamental aspects of urban living.
Ajitesh Korupulu, the Founder & CEO of ASBL, expressed his elation at the incredibly positive reception of LOFT. He emphasized that the exceptional sales success of ASBL Loft underscores the effectiveness of a customer-centric design approach. It reinforces the importance of asking pertinent questions and tailoring spaces and services to meet the specific lifestyle needs of their audience, a principle that ASBL holds in high regard.
The Loft's sales office, located at the Sheraton Hotel, has been abuzz with potential buyers eager to secure the current price of INR 8,499 per square foot before an anticipated price hike, set to take effect from November 1, 2023.
The project has managed to captivate buyers with its promise of providing not just a modern, comfortable living experience but also by demonstrating a forward-thinking approach that aligns perfectly with the demands of contemporary lifestyles. It adeptly caters to essential lifestyle requirements while providing financial flexibility to homebuyers through the Pre-EMI offer. Such customer-centric design philosophy and business approach caters specifically to the lifestyle desires of today's homebuyers.

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ASBL LOFT’s unique design strategy propels them to INR 500 crores in flat bookings

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