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UP RERA implements new communication guidelines for real estate promoters

The Uttar Pradesh Real Estate Regulatory Authority (UP RERA) has taken a significant step to enhance transparency and communication within the real estate sector. Earlier this week, the regulatory authority issued a directive to real estate project promoters, requiring them to provide comprehensive contact information for their designated correspondents. This move aims to ensure uninterrupted communication channels with these promoters, as it has been observed that the contact details provided by some promoters during project registration have become inaccessible.
In response to this concern, UP RERA has issued new guidelines that emphasize the importance of maintaining open lines of communication between promoters and their stakeholders, particularly homebuyers. The regulator is keen on addressing the issue of unresponsive or non-functional contact numbers, which have been reported through various sources.
The new guidelines stipulate that promoters must establish a reliable mechanism for receiving calls and providing suitable responses to callers using the contact numbers provided for correspondence with the Regulatory Authority and consumers. This initiative underscores the commitment to effective communication and accountability in the real estate sector.
Furthermore, the directive instructs promoters to ensure the continuous functionality of any helpline numbers associated with their projects. Promoters are expected to take proactive measures to ensure that these helplines remain active and that they can promptly respond to inquiries and concerns from consumers and buyers.
In addition to these measures, UP RERA has also mandated the provision of detailed contact information for the authorized representative of the promoter who will be responsible for correspondence with the Regulatory Authority. This includes their name, designation, mobile number, email address, residential address, and office address. Moreover, UP RERA emphasizes the importance of clarity in all correspondence with the Regulatory Authority. Therefore, every communication sent to the authority should clearly state the name, designation, and mobile number of the sender.
To facilitate this process, the regulatory authority has requested that promoters make available the details of their authorized representative at both the headquarters and regional offices of UP RERA. This accessibility ensures that there is a clear point of contact for communication, thereby enhancing the credibility and effectiveness of official interactions.
Speaking about this initiative, UP RERA Secretary Pramod Kumar Upadhyay highlighted the pivotal role of promoters in the real estate sector and emphasized the need for their accountability and availability as developers. He stressed that this mandate is not only a requirement but also a matter of significant importance for both UP RERA and customers and buyers alike. Communication through an authorized person or officer of promoters not only enhances credibility but also provides assurance of official communication channels.
In conclusion, the Uttar Pradesh Real Estate Regulatory Authority has taken a proactive step to improve communication and transparency in the real estate sector. By mandating detailed contact information for authorized representatives and ensuring the functionality of helpline numbers, UP RERA aims to provide a more reliable and accountable framework for interaction between promoters and stakeholders. This move is expected to boost confidence among consumers and buyers while enhancing the overall integrity of the real estate industry in Uttar Pradesh.

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