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Housing.com, a key player in India's PropTech industry, has partnered with global Insurtech leader BOXX to launch an all-encompassing digital security solution called 'Cyber Protect' for homebuyers. This joint effort seeks to tackle the increasing cyber threat landscape in India and furnish customers with a comprehensive strategy to shield themselves from fraud and scams in the digital realm. BOXX and Bajaj Allianz General Insurance back this initiative, allowing customers to secure their online activities for a nominal monthly fee of INR 199.
The decision to launch 'Cyber Protect' comes as India witnesses an alarming 18% surge in cyber-attacks during the first quarter of 2023. With the proliferation of smart devices contributing to increased vulnerability, there's a growing need for enhanced cyber protection measures.
The comprehensive 'Cyber Protect' plan, designed by BOXX and backed by Bajaj Allianz General Insurance, is now accessible to Housing.com's valued customers. The collaboration allows users to conveniently acquire this tailored protection plan through the Housing.com App and Web Portal, ensuring a seamless and user-friendly experience.
The plan offers a multi-faceted approach to digital security, including elements like Funds Insurance, Identity Monitoring, and Digital Risk Assessment. By prioritizing these aspects, 'Cyber Protect' aims to ensure the well-being of Housing.com's customers amid the rapidly evolving cyber threat landscape. One of its key benefits is mitigating risks associated with online financial transactions, underlining Housing.com's commitment to safeguarding user data and financial security.
Dhruv Agarwal, Group CEO of Housing.com, PropTiger.com & Makaan.com, emphasized the partnership's transformative nature. He stated that the collaboration aligns with Housing.com's ongoing commitment to simplifying and enhancing various processes related to buying, selling, or renting homes. Agarwala's focus remains on empowering customers by offering streamlined solutions for their housing journeys.
Vishal Kundi, CEO of BOXX Insurance, expressed pride in joining forces with Housing.com. Kundi highlighted that the collaboration enables a broad user base to access unparalleled cyber protection, fortifying their digital lives as they embark on the journey of settling into new homes.
Sangeet Aggarwal, Head of Product & Design at Housing.com, underscored the significance of the 'Cyber Protect' plan in pioneering digital security for Indian homebuyers. He explained that the plan empowers customers to confidently secure their digital transactions and dream homes, particularly in the face of a staggering 500 million cyber-attack attempts in India during Q1 2023. Aggarwal emphasized that this enhanced level of cyber protection is essential as Housing.com aims to simplify the home buying journey while prioritizing consumer well-being.
As the leading full-stack PropTech platform in the country, Housing.com remains committed to enhancing its value proposition for consumers and customers. The partnership with BOXX aligns with Housing.com's overarching vision of delivering unparalleled services, fostering a secure and seamless experience throughout the home buying and renting journey.
In conclusion, Housing.com's collaboration with BOXX to introduce 'Cyber Protect' for homebuyers showcases the platform's dedication to addressing the growing cyber threat landscape in India. By offering a comprehensive plan to safeguard users' digital lives, Housing.com aims to provide an enhanced level of cyber protection to its customers while simplifying the home buying process and ensuring their overall well-being in the digital age.
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