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Saanvi Nirman, prominent real estate developer based in Ahmedabad, Gujarat, has introduced an immersive brand campaign under the name "Yeh Ghar Ki Baat Hai." This campaign serves as a manifestation of their foundational principles, including customer-centricity, research and development (R&D), ethical conduct, and trust-building, with the overarching goal of elevating the overall quality of life.
The phrase "Yeh Ghar Ki Baat Hai" holds significant cultural resonance, symbolizing unity, affinity, and familial bonds. This very essence is the common thread Saanvi Nirman shares with its customers. It finds expression through their diverse range of residential projects, complementary services, and above all, the reliable and trustworthy dealings they offer to prospective home buyers.
Elaborating on the campaign's philosophy, Mr. Ankur Desai, the founder of Saanvi Nirman, explained, "Yeh Ghar ki Baat Hai is an emotion which gives a sense of assurance and mutual understanding, and that is what family and home is all about." This sentiment underscores the profound emotional connection that individuals have with their homes, and Saanvi Nirman aims to nurture and preserve this sentiment through their projects.
Furthermore, Mr. Shaival Patel, the co-founder of the company, emphasized the aspirational significance of a home. He stated, "A home is something which is very aspirational and as a real estate developer we aim to connect with the people who aspire to have a home to call their own." This sentiment captures the cherished dream of countless individuals to own a home, and Saanvi Nirman endeavors to bridge that gap with its customer-centric approach.
At the heart of the "Yeh Ghar Ki Baat Hai" campaign lies a poignant monologue narrated by renowned actor Sharad Kelkar. This monologue delves into the core values associated with the concept of "GHAR" (home), illustrating how people of all ages form emotional and sentimental attachments to their homes through various stages and life situations. The audio-visual rendition of this monologue can be experienced on Saanvi Nirman's official YouTube channel. Expanding their reach, the campaign extended to radio audiences through poetic narrations on the same topic, voiced by Sharad Kelkar, integrated with interactive sessions led by radio presenters.
Saanvi Nirman has meticulously designed a comprehensive multichannel marketing strategy to effectively engage its target audience. Combining traditional media, digital platforms, and collaborations with social media influencers, the campaign aims to captivate potential homebuyers and generate excitement around the brand's familial vision.
The overarching theme of the brand campaign reiterates Saanvi Nirman's dedication to not only constructing properties but also nurturing vibrant communities where dreams can flourish. As the real estate landscape continues to evolve, Saanvi Nirman stands poised to lead the way by embracing change, delivering exceptional value, and contributing to a better and brighter tomorrow for all stakeholders.
In conclusion, "Yeh Ghar Ki Baat Hai" is more than just a campaign slogan for Saanvi Nirman. It's a heartfelt pledge to uphold their values and build meaningful relationships with customers while creating spaces that resonate with the dreams and aspirations of individuals and families alike. Through their visionary approach and commitment to excellence, Saanvi Nirman is carving a path towards a future where homes are more than structures—they are sanctuaries of trust, togetherness, and cherished memories.
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