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Anarock Group, a prominent player in India's residential real estate services sector, has made a significant stride by partnering with the Madhya Pradesh Housing Board (MPHB) to implement its cutting-edge AI-enabled customer relationship management services. This move marks a noteworthy achievement as Anarock Group extends its proprietary technology, specifically the Anarock CRM (ACRM) suite, to government entities, resulting in considerable enhancements in sales efficiency.
Spearheaded by Sadiq Din, the Head of Anarock CRM for both India and the international market, the Anarock Group is enthusiastic about this collaboration and the prospects it holds. The partnership was solidified after the completion of all necessary compliances, checks, and balances. ACRM, which currently serves a vast clientele of over 150 developers encompassing more than 1500 projects, is gaining momentum, having successfully engaged over 100 clients in the span of just three months.
The Anarock CRM suite has been meticulously crafted to offer an unparalleled proptech solution to real estate developers and channel partners, including government bodies. This technology-driven tool is tailored to optimize sales and marketing endeavours, particularly within the Indian real estate market context. Equipped with specially designed algorithms calibrated for the intricacies of the local real estate industry, ACRM effectively streamlines and automates numerous tasks that were previously manual, boosting operational efficiency.
Remarkably, despite its advanced AI-driven capabilities, ACRM is user-friendly and doesn't necessitate an extensive technological background for effective adoption. Existing sales and marketing teams can seamlessly incorporate ACRM into their workflows, as Anarock CRM provides comprehensive training to ensure a smooth integration process that complements ongoing sales campaigns.
The impact of ACRM is striking: it handles an impressive workload, managing five inquiries, 90 calls, and 1.2 residential site visits per minute. Operating as a sophisticated Software as a Service (SaaS) system, ACRM has already processed an astounding five million leads. Its functionality spans across the entire sales pipeline, aiding sales teams in prioritizing leads, refining targeted marketing strategies, and diligently tracking campaign outcomes.
The automation features within ACRM are instrumental in preventing potential leads from falling through the cracks. By employing strategies such as lead management through follow-up emails and lead scoring, the risk of losing or neglecting valuable leads is significantly mitigated. With its nationwide implementation underway, ACRM's reach is expanding, with plans to venture into the GCC market within the next few months.
In conclusion, Anarock Group's collaboration with the Madhya Pradesh Housing Board highlights the organization's commitment to pioneering technological solutions in the real estate sector. The ACRM suite's AI-powered functionalities have not only revolutionized sales and marketing processes but have also made them more accessible to a broader range of professionals. As ACRM continues to make strides, its influence on India's real estate market is poised to be transformative, with potential implications extending to global markets as well.
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