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JLL launches pioneering commercial real estate GPT Model

JLL Technologies, the innovative arm of JLL, has unveiled their ground breaking creation, JLL GPT, a bespoke generative artificial intelligence (AI) model meticulously designed for the commercial real estate (CRE) industry. With this cutting-edge AI, JLL's expansive global workforce, comprising over 103,000 experts, is empowered to revolutionize the way they offer invaluable CRE insights to clients worldwide.

The comprehensive and strictly governed CRE data collected over the years allows JLL to ensure the effectiveness of this AI model, elevating their technology strategy to the generative AI era for the ultimate benefit of their clients. More than just a standard chatbot, JLL GPT signifies the pinnacle of JLL's data-first approach to digital transformation in the industry.

The efficacy of AI is intrinsically linked to the quality of the data it is trained on, and JLL's substantial investments in organizing and maintaining CRE data have laid the foundation for this transformative leap. With clean and reliable data, JLL can now embrace generative AI's potential to facilitate dynamic conversations between facility managers and real estate space utilization, ultimately guiding more informed and actionable decisions.

JLL's consulting experts are now equipped to provide swift and comprehensive workplace planning advice by seamlessly integrating qualitative insights garnered from interactions with JLL GPT. This sophisticated amalgamation of human expertise and AI capabilities brings unprecedented efficiency to the consulting process. JLL's foresight in leveraging AI technology has already borne fruit in various aspects of the real estate domain. Their operations seamlessly integrate AI, optimizing building efficiencies, creating 3D leasing visualizations, calculating sustainability risks, and driving investment leads

The company's AI-powered platform made an impressive impact on business outcomes, enabling one in every five JLL Capital Markets opportunities worldwide during the first quarter of 2023. The implications of JLL GPT extend far beyond the Capital Markets segment. By harnessing the wealth of comprehensive real estate data, expert insights, and the AI model's power, JLL aims to supercharge portfolio optimization, providing impactful and well-informed strategies to clients. With JLL brokers armed with this advanced technology, clients can be confident in executing their plans based on robust data and unique insights, empowering them to navigate the market with agility and precision.

JLL, a global commercial real estate and investment management company, has a 200-year legacy of assisting clients with property-related needs. As a Fortune 500 firm operating in 80+ countries with 103,000 employees, it offers a potent global-local approach. JLL GPT epitomizes the essence of JLL's strategy, which centres on creating, acquiring, collaborating, and investing in innovative technology solutions for the CRE sector. With an extensive global footprint and a commitment to innovation, JLL has already amassed over 40 innovations either in development or in beta stages. Committed to shaping a better world through real estate, JLL helps clients, communities, and employees see a brighter future.

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