Amitabh Bachchan signed on as a Brand Ambassador for GERA Developments

Pune-based real estate company, Gera Developments, has made headlines by securing a partnership with renowned actor and global Bollywood icon, Amitabh Bachchan, as the face of their brand. This collaboration marks a significant milestone as Gera Developments becomes the first company in Pune to enlist such an iconic celebrity, who is considered a national treasure.

In line with their philosophy of surpassing expectations, Gera Developments remains committed to customer-centricity by introducing innovative infrastructure ideas, theme-based projects, and digitally transformed processes to foster a lasting connection with their clientele. Amitabh Bachchan's remarkable ability to constantly outdo himself and defy age perfectly aligns with the ethos of the Gera brand, creating a strong personal bond and emotional appeal.

Rohit Gera, the Managing Director of Gera Developments, expressed his delight at having Amitabh Bachchan as the face of their company, emphasizing that the legendary actor embodies the essence of the Gera brand and its pursuit of excellence. Bachchan's enduring career, continuous reinvention, and widespread respect make him an ideal representative for Gera Developments, as the company values stability and trust as their core attributes. The association with the Gera brand, particularly their trend-setting ChildCentric Homes, resonated immediately with the esteemed actor, reaching not only the general audience but also the elite.

Amitabh Bachchan himself expressed enthusiasm for his endorsement alliance with Gera Developments, praising their innovative concepts and focus on Child Centric Homes. With over 50 years of experience in real estate development, Bachchan recognized Gera's commendable achievement.

Looking ahead, Rohit Gera stated that appointing Amitabh Bachchan as the brand ambassador will help Gera Developments reach a wider audience and contribute to their growth story. The company's unwavering commitment to prioritizing customers, coupled with their focus on innovation and enhancing the real estate experience, ensures the delivery of unique and exceptional living experiences that exceed customers' expectations. The introduction of their iconic brand ambassador, alongside their existing celebrity ambassadors for ChildCentric® Homes, aims to establish a strong emotional connection with valued customers and reinforce Gera Developments' position in the market.

Gera Developments plans to launch a comprehensive media campaign in conjunction with the signing of Amitabh Bachchan as their Brand Ambassador. Additionally, the company has lined up various activities to enhance engagement with existing and potential homebuyers, particularly those seeking thoughtfully designed projects like Gera's ChildCentric® Homes, which cater to the needs of both children and parents.

The announcement of Amitabh Bachchan's association as Brand Ambassador comes at a time when Gera Developments has an impressive development pipeline, with 5.5 million sq. ft. of saleable area under development in Pune. Notably, their pioneering ChildCentric® Homes projects have garnered exceptional responses, prompting plans for expansion into new markets. These projects, aimed at empowering children and meeting the requirements of young homebuyers, offer a multifaceted living solution in a nuclear format. With a wide range of amenities, including hobby classes, recreational zones, parks, sports academies, dance and music institutes, and more, this concept-based project provides residents with premium homes and modern infrastructure.

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Amitabh Bachchan signed on as a Brand Ambassador for GERA Developments

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