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House of Abhinandan Lodha to invest over 10,000cr to acquire land

House of Abhinandan Lodha, headed by BJP MLA Mangal Prabhat Lodha’s son Abhinandan, is planning to invest upwards of Rs 11,000 crores to acquire and develop land parcels via plotted development projects across the country in the coming three to four years. The company has so far successfully launched and sold plotted development projects in Goa, Dapoli, Anjarle and Neral through which it has achieved sales worth Rs 1,000 crores. The company hopes to double this number by the next financial year end.

House of Abhinandan Lodha is part of Lodha Ventures and is the second enterprise launched by Abhinandan Lodha. It is India’s first branded land developer, offering customers the opportunity to purchase land in plotted developments and gated community projects. It offers customers a digital platform to view plot details, book a plot and make all corresponding payments, upload documentation, etc. The digital platform even allows them to resell their investment using the same facilities. Presently, the company boasts of a customer base of over 5,500 customers and is hoping to increase this ten-fold in the coming four years.

House of Abhinandan Lodha poses itself as a consumer technology company rather than a real estate development company that harnesses technology to promote and facilitate land sales. They promote their offerings as an asset class for investment and wealth creation. Their attractive price points make it a popular choice for the Indian middle class, while their digital platform offers the requisite trust and security investors are familiar with.

The company boasts of having one of the best delivery rates. With an average project completion time of 6 years in residential real estate, House of Abhinandan Lodha has delivered completed projects with all the promised amenities and legal documentation in place within 15 months. Their completed projects have had fantastic sales, with several investors now looking to resell their investment after having almost doubled their investment. 

In the financial year 2022-23, the company acquired 480acres of land and intends to acquire another 920acres in 2023-24. Their larger goal is to amass a land bank of at least 3,00-3,500 acres by 2027-28. The company intends to roll out as many as 11 new projects in the coming financial year, near Alibaug, Goa, Ayodhya, Lonavala and other undisclosed locations in the Konkan region. According to insiders, of the total investment budget planned for the next four years, almost Rs 3,000 crores has been set aside for land acquisition in Uttar Pradesh of which over Rs 1,000 crores will be invested in Ayodhya alone.

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